Keeping up with rapid changes in the online scenario is crucial. And taking all the efforts you can to keep up your SEO game is equally important. Continuous and constant efforts have to be fuelled to make sure you are always on the top. We’ve got a few tips and techniques which will be helpful for you to keep up with your SEO game:
Improve the readability of the page:
While you may have taken all the possible efforts to create an attractive and vibrant page, you have to lay ample emphasis on the readability of the page too. Making it reader-friendly has to be your target to make sure your readers are hooked on to it. You have to place yourself in the reader’s position to understand the reader’s mindset and then create the page. Also, you have to keep in mind the fact that you are catering to a wide range of readers at a time. So your page has to be legible enough for all the target categories.
Work on your Bounce rate:
Bounce rate is the percentage of people visiting your site and leaving it right away. You have to take all possible efforts to keep this percentage as low as possible – try out all possible means to make your site more engaging. This will help you keep the bounce rate on the lower side. There are several online tools which can be used to work on whatever is the barrier between your site and the visitors. Research well and work on it.
Improve site speed:
No one likes a site which takes its own sweet time to set up. The fact that you need to keep in mind is that around 80% of visitors never return to a site that was slow to launch. So work on your site speed. And since site speed is an important aspect that will help you gain higher, better rankings, directing efforts towards improving the site speed will indeed reap you benefits.
Focus on AMP:
Accelerated Mobile pages – to provide a better view and speed to your page on the smartphones. It’s quite obvious that almost everyone has a smartphone and ensuring that your site is fully equipped to perform its best on all platform is what you have to work towards.
Reporting and Analytics:
They are the two most important aspects of SEO. Using effective tools to get an overall coverage of what exactly is happening on your site will help you know where exactly you are lagging behind. Investing in such tools will help you chart out a plan to work on your weaknesses.
It’s always best to work on SEO since the beginning itself- to make sure you create your place and position amongst millions of pages. Make use of these tips – and keep fuelling constant efforts towards keeping up your SEO rankings.